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The Paradox of Excellence
How great performance can kill your business!
The better you do your job, the more invisible you become . . . to everything but bad news. And, worse, the longer you do a good job the more your perceived value erodes. That's because your customers forget the pain you are relieving!
Our Story
Find your situation in the story of Premier Specialty Trucking.
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The Crisis
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The Way Out
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Victory
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The Interviews
Covers from around the world
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Paradox of Excellence Clients
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