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The Paradox of Excellence

How great performance can kill your business!

The better you do your job, the more invisible you become . . . to everything but bad news. And, worse, the longer you do a good job the more your perceived value erodes. That's because your customers forget the pain you are relieving!

Our Story

Find your situation in the story of Premier Specialty Trucking.

  •  The Crisis

  • The Way Out

  • Victory

  • The Interviews

Covers from around the world

Paradox of Excellence Clients

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